PRESTIGE FLOWERS ALIGNS WITH TRUE LIFE STORIES AND CHRISTMAS MOVIES ON CHANNEL 5

LONDON – 7 July 2022 – Prestige Flowers is to sponsor an extensive selection of true-life programming and Christmas Movies on Channel 5, it was announced today.   

The flower brand’s sponsorship of “Extraordinary Stories” content will run on Channel 5 and My5 across a wide variety programming that celebrate true stories from the UK and beyond, including: Jay Blades: No Place Like Home; Our Great Yorkshire Life and 22 Kids and Counting.   

The broadcast sponsorship, brokered by Sky Media, will run across Channel 5 and My5 in a series of 5” and 10” idents beginning in July for Extraordinary Stories and Christmas Movies from November.  

Recipe Media was responsible for the planning and buying of the TV sponsorship campaign across the Paramount-owned terrestrial network, a first for Prestige Flowers. Recipe Media is part of Recipe, an independent integrated agency.    

The series of idents, titled 'Delivering unexpected moments', were created by Recipe, focusing on the human emotions that are evoked when receiving a bouquet of flowers and watching an extraordinary story on Channel 5. The ambition is to look beyond the bouquets and glimpse into personal stories and meanings behind sending and receiving flowers. Each ident opens on the close-up of someone as they react to receiving a Prestige Flowers bouquet. 

Peter Dale, VP, UK Ad Sales and Commercial Development, Paramount, UK, said: “I’m delighted that Prestige Flowers has chosen to partner with Channel 5, sponsoring a breadth of content that celebrate incredible stories of interesting characters and amazing real lives, as well as what promises to be a stellar line-up of Christmas Movies. The partnership is the latest exciting example that demonstrates what Paramount UK can offer advertisers in terms of reaching an engaged British audience at scale, across our channel portfolio.”   

Rebecca Poole, Advertising Manager, Prestige Flowers, said: “We are thrilled to partner with Channel 5 for our latest TV campaign. Extraordinary Stories has the perfect synergy to the sentiment of sending flowers, tapping into the notion of how receiving a surprise bouquet of beautiful flowers makes us feel. Not only that but shining a light on extraordinary stories and celebrating with flowers that leave a lasting impression.”         

Notes to Editors:   

About Channel 5   

Channel 5 is a public service broadcaster and the UK’s third largest commercial TV station. Launched in March 1997, Channel 5 has been part of Paramount Global (formerly ViacomCBS) since its acquisition in September 2014.   Channel 5 and its digital brands – 5STAR, 5USA, 5Select, 5ACTION and the on-demand service My5 – offer a diverse range of issue-led documentaries & popular factual celebrating the British countryside and drawing talent to the channel, accessible history, premium drama and critically-acclaimed children’s, news and current affairs programming. Through its agenda-driving commissions, Channel 5 leads on societal issues from inequality to homelessness and mental health, aiming to tell the story of modern Britain by reflecting the lives of people across the nation.   In 2018, Channel 5 won its first BAFTA for Cruising with Jane McDonald. The following year, Raped: My Story won best Single Documentary at RTS. In 2020, it won crowned Channel of the Year at the Broadcast Awards and by the RTS. In addition that year, it secured its first ever Grierson award win in the ‘Best Single Documentary – Domestic’ category with Suicidal: In Our Own Words. In 2021, it won best factual entertainment at the Broadcast Awards for Springtime on the Farm. It also won best drama at Voice of the Listener & Viewer for All Creatures Great & Small the same year.   

About Prestige Flowers   

Prestige Flowers are the most reviewed online florist in the UK. For over a decade, Prestige Flowers have prided themselves on being one of the most ethical florists in the industry and were recently awarded the 100/100 Ethical Company Award. Prestige Flowers support the Wildflower campaign to help preserve and protect Britain’s rarest little creatures at risk of extinction. Prestige contributes to planting wildflowers across the UK to help keep our planet buzzing. Prestige Flowers charitable efforts now exceed £300,000, supporting Cancer Research, Barnardo’s and British Heart Foundation.   Prestige Flowers have delivered millions of beautiful flowers to happy customers across the globe. Awarded Best Seasonal Flower Company 2021, Prestige Flowers are proud to source only the highest quality stems and each of its farms are strictly audited to ensure workers’ rights, ethical production and sustainability efforts are fully adhered to. Prestige Flowers are proud to also play a major part in the development of the UK’s production of British grown product.    

About Recipe www.reci.pe   

Recipe is NOT NORMAL. Sorry to shout, but it's kind of a big thing for us. Recipe didn't start in the normal way, we don't work in the normal way, and won't make normal work, because it never works as well as you'd hope. Recipe is a top UK independent agency whose clients include Coca Cola, P&G, 888 Holdings, Kingsmill, Audible, Amazon Music, Whyte & Mackay, Sky and Channel 4. So if you want to stand out, never stand for normal. Get in touch at rea@reci.pe

Media Contact:   

Joel Ivory-Harte

Senior Communications Manager      

Paramount

Email: joel.ivory-harte@vimn.com