Paramount Consumer Products Partners with Calm to Launch PAW PatrolTM Bedtime Content 

Exclusive Sleep Stories and Meditations From Pre-schoolers’ Favourite Pups Support a Relaxing Night-time Routine

London: 2 November 2023: Paramount Consumer Products has for the first time teamed up with Calm – a leading mental health brand with the #1 app for sleep, relaxation and meditation – to create an exclusive collection of bespoke PAW Patrol content.   

Available now on Calm as part of the Calm Kids library, the original audio series is narrated by the much-loved PAW Patrol pups – Chase, Marshall, Rubble, Skye, Zuma and Rocky. The PAW Patrol content is available in English to Calm’s global subscriber base, and aims to encourage a relaxed bedtime routine and aid a restful night’s sleep.   

Kicking off the brand-new series is a bespoke sleep story, Rubble’s Dream Adventure, along with three uplifting meditations – Dig Out of It, I’m Okay! and Preparing for a Mission – designed to calm children’s worries by teaching breathing techniques, sensory awareness practice and provide reassurance that it’s okay to make mistakes.   

Rebecca Jenkins, Senior Director of Retail & New Business, Consumer Products, Paramount UK said: “This first collaboration between PAW Patrol and Calm marks the beginning of a special partnership which aims to help ease the wind down routine at bedtime, whilst providing young children with valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease. What better way to engage them in this than through their favourite PAW Patrol pups!”   

Greg Justice, Chief Content Officer, Calm said: “We are thrilled to partner with Paramount Consumer Products and the heroic pups of PAW Patrol to help more families benefit from the transformative power of mindfulness and a great night’s sleep. This special collection of meditations and Sleep Stories, which further expands the Calm Kids content universe, is sure to delight little listeners and parents alike.”   

2023 marks the 10-year anniversary of PAW Patrol, which is produced by Spin Master Entertainment. Recently greenlit for an 11th season, the series premiered on Nickelodeon in the United States on 12 August 2013 and focuses on a young boy named Ryder who leads a crew of search and rescue pups called the PAW Patrol. The series is broadcast in over 180 territories and 30 languages.   

Over the last decade, 234 episodes of PAW Patrol have been aired across nine seasons and in 2021 PAW Patrol: The Movie™ hit the big screen, with the sequel, PAW Patrol: The Mighty Movie™ in cinemas around the world now.   

Ends.   

Notes to Editors   

Sleep story: Rubble's Dream Adventure 

It's nighttime in Adventure Bay! As the PAW Patrol gets ready for bed, Rubble volunteers to recount his favourite rescue mission. But did it really happen like he remembers it? Author: James Folta   

Meditations:   

Dig Out of It: Ryder teaches the pups how to focus on one thing at a time and feel a little more grounded through a sensory awareness practice.  

Preparing for a Mission: The PAW Patrol learn that the best way to prepare for a mission is to live in the present and take a few deep breaths.   I’m Okay! Join the PAW Patrol for a different kind of mission. 

During Operation “I’m Okay!”, the pups remind Marshall that it’s okay to make mistakes.   

Authors: Ryan Stout & Stacy Waronker     

About Paramount Consumer Products 

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. 

Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. 

To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.   

About Spin Master Entertainment 

Spin Master Corp. (TSX: TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.   

About Calm 

Calm is a leading mental health brand on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation, Calm’s transformational mindfulness content supports over 150 million people across seven languages in more than 190 countries. Fast Company’s Most Innovative Companies of 2020 and Time100’s Most Influential Companies of 2022. For more information, please visit calm.com.